Known for his innovative retail savvy, Brian Bolke announced plans to open a second Dallas space of The Conservatory in Highland Park Village. The original location debuted in March 2019 with a 7,000 square-foot gallery in New York’s Hudson Yards. The Conservatory on Two will open on Wednesday, May 20, 2020 in a spacious 4,000 square-foot “tree house” that will serve at the brand’s most comprehensive gallery for its website, theconservatorynyc.com.
The Conservatory opened in Dallas in September 2019 with a small Highland Park Village storefront next to Royal Blue Grocery, which will remain open as a window into the brand. Home to over 175 brands and 2,000 different products—women’s and men’s clothing and accessories, jewelry, wellbeing (beauty, treatment, bath, body, candles, and fragrance), and living (decor objects, books, paper, and gifts)—this is The Conservatory’s third location, with a fourth poised to open in Napa Valley in early June.
The Conservatory, conceived as the intersection of brick and mortar and e-commerce, features new brand partners including the internationally renowned art gallery Lehmann Maupin featuring an inaugural show by artist Angel Otero; and Phaidon, with a curated, exclusive 60-title library of art and design books.
The Conservatory will also welcome 40+ collections that are new and exclusive to Dallas retail including Asprey, Saved Cashmere, Another Tomorrow, Leret and Leret, Salle Privee, Maison d’ Etto, Costa Brazil, Votary, Lisa Eisner, Eva Fehren, and Metier London. The items on display are constantly being rotated with new items to discover, creating a new experience each time a client visits.
Built on a belief system of “Considered Luxury,” which guides every practice of the brand, Bolke understands the evolving direction of retail. While most others are starting to embrace the tenets of sustainability, slow fashion, and a shared economy, Bolke has been quietly implementing these principles since conceiving The Conservatory almost three years ago, long before they became an urgent wake-up call to the industry.
Bolke notes “We are providing the ultimate luxury in shopping today…plenty of space, plenty of natural light, and the store was designed with a feeling of calm. We want our clients to have a high level of comfort and feel relaxed.” The gallery offers a low touch/high service model featuring visible product tags with thorough descriptions and prices under washable plastic or glass, and Bitly links on all products making item exploration or the ability to purchase later from home seamless. Virtual shopping appointments, individualized private in-store previews, and contact-free delivery are all part of the service standards.
The Conservatory on Two is located at 100 Highland Park Village, Suite 205 in Dallas. Entry is accessible via an interior elevator bank between Chanel and Starbucks. Store hours are Monday through Saturday, 10 a.m. to 6 p.m. Telephone: 972-863-8590.
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