On June 11th, Heritage Auctions makes history as the first major international auction house to offer collectable sneakers, surfboards, skateboards, and street art all within one sale. The Future is Now auction will take place in Beverly Hills and online. The title comes from the box of the?2016 Nike Air Mag, a sneaker made famous by Michael J. Fox in?Back to the Future II?designed by Tinker Hatfield. Conceived in 1989, the automatic lacing sneaker was brought to life by Nike in 2016 and epitomizes the growth of the collectible sneaker market.
The Future is Now presents an intersection between the contemporary art collecting audience and sneakerheads. Swoon-worthy lots including a rare pair of white leather Adidas X Apple kicks from the 1990s bearing the rainbow-colored Apple logo, and a pair of 1992-93 Michael Jordan game-worn Chicago Bulls sneaks?The GOAT himself advanced the sneaker craze with the Nike release of Air Jordans in 1985. Adidas X Yeezy, Nike X Mr. Brainwash are other top trainer lots.
The Future is Now presents an intersection between the contemporary art collecting audience and sneakerheads. Swoon-worthy lots including a rare pair of white leather Adidas X Apple kicks from the 1990s bearing the rainbow-colored Apple logo, and a pair of 1992-93 Michael Jordan game-worn Chicago Bulls sneaks?The GOAT himself advanced the sneaker craze with the Nike release of Air Jordans in 1985. Adidas X Yeezy, Nike X Mr. Brainwash are other top trainer lots.
?It?s an exciting moment for Heritage as we undertake this initiative to bridge the gap and draw similarities between industries that have been heavily influenced by street culture and contemporary art,? said Leon Benrimon, Director of Modern and Contemporary Art at Heritage Auctions. He adds: ?Our goal is to offer bidders a new platform where they can collect a diverse group of objects.?
And this auction does just that with lots featuring sneakers and skateboards, watches, posters, lithographs, books, and luxury handbags, all bearing artwork by Keith Haring, Damien Hirst, Yayoi Kusama, Takashi Murakami, Shepard Fairey, Sandra Chevrier, RETNA, Futura 2000, Banksy, Mr Brainwash, FAILE and KAWS.
?It?s an exciting moment for Heritage as we undertake this initiative to bridge the gap and draw similarities between industries that have been heavily influenced by street culture and contemporary art,?
?It?s an exciting moment for Heritage as we undertake this initiative to bridge the gap and draw similarities between industries that have been heavily influenced by street culture and contemporary art,?
As Heritage makes its foray into the collectible sneaker market, the auction house has partnered with StockX, the world?s first online consumer ?stock market of things? for high-demand, limited edition products. Online live bidding support will be provided by Artsy.
?Our goal is to offer bidders a new platform where they can collect a diverse group of objects.?View the entire list of objects for auction and additional information HERE.
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