If you’ve been to NorthPark Center recently, you may have noticed a little tropical paradise. Through multiple combinations of colored stripes and light effects create a hypnotic experience in Prada’s exclusive installation and shop windows, launched at Neiman Marcus NorthPark on May 11, 2022.
An original landscape inspired by the colors and atmospheres of striking distant lands expresses Prada’s key visual traits in a contemporary, ‘pop’ language. The brand’s spaces in the department store windows are literally defined by light, resonating with special energy. The backlit surfaces feature a sequence of bright, alternating stripes in contrasting colors, while a neon sign provides a fresh interpretation of the iconic Prada triangle logo, mixing urban references with elements from a transfigured natural setting. The large, ivory-white and green striped columns that mark the entrance to the installation give way to an explosion of stylized tropical forest, with hundreds of Prada hats of various colors, models and materials growing like leaves and flowers on green metal trunks and branches. The floors echo the pattern on the walls, while a suspended illuminated Prada logo dominates the scene. Meanwhile, in the windows, intense contrasting color pairings and geometric patterns create graphic effects that evoke the installation’s facade, playfully creating opposition between the interior and exterior and the cornices and displays as well as effects of convergence and divergence from juxtaposing vertical and horizontal lines in green, white, black, blue, red, yellow and orange.
Once again, the displays are dominated by a neon Prada triangle. Colored stripes are also featured in the garments from the store’s special collection, giving a burst of energy to flowing silk blouses, mini, calf-length and full skirts, vibrant pajama inspired looks and casual men’s shirts and shorts. The same hues are repeated in the accessories: striped hats constructed with raffia, nylon, and cotton drill materials are introduced across several timeless silhouettes. The Prada Triangle bag available in leather and raffia provide another interpretation of the brand’s iconic triangle.
“Our customers come to us for curation, exclusivity, and extraordinary luxury experiences. Prada is a global leader in luxury, and with the success of last year’s Prada Outdoor Coast, we are excited to continue our strong partnership and business momentum as their exclusive U.S. partner for this season’s experiential launch of Prada Tropico.” Lana Todorovich, President and Chief Marketing Officer, Neiman Marcus continues, “Prada Tropico combines creative expression with immersive, eye-catching visuals throughout the installation by unlocking carefree memories of vacation and joy of retro fashion. The continuous evolution of exclusive brand collaborations positions us to bring even more exciting activations to Neiman Marcus stores this year. We believe that relationships and connection with our customers is more important than transactions, and curation and unique experiences are more inspiring than endless assortments. With these partnerships, we continue to create innovative ways to engage and elevate the customer’s experience.”
Discover Prada Tropico installations at Neiman Marcus NorthPark while the paradise is on view, through Wednesday, June 1, 2022.